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Forum nameGeneral Discussion
Topic subjectData shows Bud Light sales falling
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=13482605&mesg_id=13483801
13483801, Data shows Bud Light sales falling
Posted by PimpTrickGangstaClik, Mon May-01-23 11:29 AM
This is just in the immediate aftermath of the controversy. I wonder if it will persist.

https://www.npr.org/2023/04/27/1172299478/bud-light-sales-fall-trans-influencer-boycott

Over the past week, sales data appears to show that the boycotts have affected the company's bottom line, at least in the short term.

Sales of Bud Light fell 17% in the week ending April 15 when compared to the same week in 2022, according to an analysis of Nielsen data by Bump Williams Consulting published in The Wall Street Journal. By contrast, for the week ending April 1 — the day Mulvaney posted the video — Bud Light sales had declined only 1.6% year-over-year, the same data showed. Meanwhile, sales for rivals Coors Light and Miller Lite jumped.

And in restaurants, sales of Bud Light were 6% lower than other light lagers from April 2 to April 15, according to data from BeerBoard, a company that tracks beer sales at about 3,000 restaurants nationwide. Bud Light had outperformed that category in late March, Axios reported.