feels like every time they get mad at companies for 'going woke' and start burning shit...its really just a loud minority making a big deal about it online...and the company ends up doing just fine or even doing better because of the fresh attention it gets and/or the backlash to the backlash galvanizes people to patronize the boycotted company.

and in the end...it all really turns out to be a grift to push some upstart conservative alternative company/product that ends up flopping because the long term customer base never materializes.