But that doesn’t mean that him NOT leading the league in blocks makes him not successful when that’s clearly not his goal.

The way streaming sales are calculated favor strong singles HEAVILY, much more so than pre-streaming when it was about pure albums sold. If you have a major single on your album that’s going to juice up the album sales because an album equivalent unit is based off of numbers of streams regardless of which tracks are getting played. This album doesn’t have any individual tracks on it that are made to just keep on loop, much less so than Kendrick’s previous records.

And again, he STILL has the biggest selling album of the year.