I just imagine that the Vinn Diagram of die hard KK fans and Kanye fans didn't have that much overlap pre their merger. and the KK market was bigger than his so I guess I can see why he thought the synergies would be good from a branding perspective (until of course he started making songs about fantasizing about killing her).

He could grow Irina Shayk's brand but yeah I don't think she does much for his brand.

.....Or this dude could get some help and change what he thinks is important.



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"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"