What's the scam?

I can't find a single indicator of that.

They have a product in development with schrduled release date, a roadmap with specific goals, etc.

I was able to a single reddit post where someone said some random billionaire told him to buy Saitama over a video game, and the immediate responses of "scam" by other reddit posters, and that post changed course as the token took root.

There's no indication that there's anything illegitimate about it, as far as I can tell.

So I'd like to know what your basis is for callimg it a scam