most mlm opps are built on people making money off telling other people they can make make money off telling other people they can make money.

nobody really cares about the demand side value of the actual product or service that is supposedly being sold (knives, perfumes, internet, etc).

basically people only got into nfts to sell and make money or to buy and resell at a higher price in the future to make money.

nobody really saw any personal value in possessing the actual nft. especially since you didnt even really possess anything.