https://www.youtube.com/watch?v=URo9IolYV7o

What is NBA Top Shot?

Using blockchain technology, fans can buy and sell NBA video highlights that are licensed by the league.

Can’t I just watch these highlights on YouTube and Twitter?

Yes, you can. But the way this works is that you own an officially licensed highlight like you would own a trading card. And some of those highlights might be limited to just a few “printings,” which drives the price up.

But how is there value in that?

That’s probably the question that I struggle to answer. There’s value in anything that other people value thanks to supply and demand, right? If there are a ton of collectors who see a dollar value in a super-rare, officially-licensed highlight of a big-name NBA player that others want, there’s a market for it.