Study: Conservatives are Terrified (and That's Why They're Conservative)
https://youtu.be/1q6mUkj12gY

also, this was from 2004, but the book 'Whats the matter with Kansas' is a good ref
https://youtu.be/lNv5eull29k


as I understand the convervative perspective it would be thies:

the most important thing is the self. communities are built with many individual selves - to have a good community, you need to have a good individual self.

The self is responsible for all good or bad things happening. If bad things happen, it is because the self has failed and that failing is moral.

Poor people are poor because they choose to be poor.

Systemic racism is bullshit. Blacks and other people are not taking responsibility for their actions because they are choosing to be victims, poor and criminal.

Guns don't kill people - people kill people.

Capitalism is important, entertaining any other systems is bad because its a dangerous thing to fuck with a system that drives motivation of the self.

Add in zero sum thinking, obscured racism, antiquated thoughts on masculinity & roles, xenophobia and you got yourself a cake.