that even before COVID-19 hit and forced a grip of GameStop stores to shut down last spring and summer, the store was suffering nationwide. Folks purchased physical or digital copies of their games online rather than go into the brick and mortal GameStop locations. Stores shutting down as result of COVID only made matters worse.

Factoring that all in, it's wild to see a struggling store like GameStop become the center of all this.

Then again, perhaps it being a struggling store is part of the point since I would imagine one aspect of this stock market trickery is picking a stock that is low to begin with to maximize the manipulated profits.