13414548, when you drink your coffee 'for the troops!' it's not too big a leap
Posted by GOMEZ, Mon Nov-23-20 05:58 PM
one way they got their name out there was by being weird when Starbucks promised to hire 1000 (or maybe 10,000?) immigrants, Black Rifle pulled a MAGA-type rope-a-dope and promised to hire that number of veterans - cuz again 'The Troops!!!!!' Cuz see they support the troops, but not immigrants or something?
A lot of coffee marketing is bullshit anyway, but they definitely go after the aspirationally racist crossfit and QAnon jiu-jitsu audiences.
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