No one is trying to get his base to turn. That's a lost cause.

It also has a ceiling which he's hit.

The point is to get people who didn't vote or voted R in 2016 but are not his base.

The point is also to continue to unveil him and his family's laundry list of crimes so that they sooner or later something hits that they can't wriggle out of.

So yes, it does matter.

Fatalism and "Politics of Eternity" helplessness is not helpful