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Forum name | General Discussion |
Topic subject | SO many Black faces in advertisements now...... |
Topic URL | http://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=13405012 |
13405012, SO many Black faces in advertisements now...... Posted by FLUIDJ, Fri Sep-25-20 09:17 AM
We've noticed a marked increase in both print and digital which is so refreshing...
Got a Hanna Andersson flyer in the mail last week and I'm almost certain is the FIRST time I've ever seen a Black face in their catalogs......like...OBVIOUSELY Black...not just ambiguous-person-of-color-that's-likely-black-but-maybe-not-just-in-case... On multiple pages at that...
I've seen it on websites of all kinds of other brands too....
It's great and refreshing like I said...but...I can't help but wonder; did they just have these models on deck in the "reject" pile??
That's fcked up. How did they get all these new ad campaigns with Black faces shot so fast?? I always imagined it took quite a while...not to mention the hurdles of the pandemic.
I'd love to hear from these now featured models how long ago they shot the pics...also curious of they were adequately compensated..
"Get ready....for your blessing....." "Bury me by my Grand-Grand and when you can come follow me"
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13405020, But in TV they still do that thing Posted by after midnight, Fri Sep-25-20 10:08 AM
where they obscure the Black person's face, like the Bush bean commercial with the sparklers
or film the Black person from behind, like the second Bush bean commercial, and numerous other commercials
oh, and make sure the Black guy is the shortest one if there's a group of people, and of course he absolutely must wear glasses.
Guess Black consumer dollars don't hold the same weight. Maybe it's the ad agency hired to make the commercial acting on their own biases?
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13405035, I was thinking that same thing when I watched an Amazon Echo Show ad Posted by SuiteLady, Fri Sep-25-20 11:35 AM
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13405077, Still rare to see Black families Posted by legsdiamond, Fri Sep-25-20 03:11 PM
They love the lite curly headed kid and a white/Asian or other for the mom.
I really despise that shit. I know it’s cross marketing but I would really love to see more Black families in commercials.
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13405082, They won't talk about this part... Posted by CIPHA, Fri Sep-25-20 03:51 PM
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13405102, There are some that pull it off Posted by upUPNorth, Fri Sep-25-20 05:18 PM
and they stand out so its def still a thing. Was it the swiffer one or something? I can picture it.
There's this drug one I've seen sometimes that seems weird, for something to do with living with HIV, and there was quite a lot of black actors talking in that one, even the doctor (and one white male gay couple). I get that there might be some historical demographic targeting they could claim, but I doubt that's what was going through the marketing team's mind.
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13405103, man what you said Posted by Brotha Sun, Fri Sep-25-20 05:22 PM
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13405144, yes, it is rare. I really like this one: Posted by SuiteLady, Fri Sep-25-20 08:09 PM
Prego https://youtu.be/jwX4qOt6sVc
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13407026, Here is another one I like Posted by SuiteLady, Tue Oct-06-20 06:51 PM
https://youtu.be/JVoirehRbMA
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13413986, I came in to say this. Carry on. Posted by Buddy_Gilapagos, Mon Nov-16-20 09:06 PM
********** "Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson
"what's a leader if he isn't reluctant"
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13413987, I came in to say this. Carry on. Posted by Buddy_Gilapagos, Mon Nov-16-20 09:06 PM
********** "Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson
"what's a leader if he isn't reluctant"
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13414011, black love IS revolutionary. Posted by double negative, Tue Nov-17-20 11:00 AM
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13414459, Damn...who’s at fault for this one though??? Posted by FLUIDJ, Sun Nov-22-20 10:52 AM
I mean... they tried...right? https://www.bet.com/style/fashion/2020/11/21/burt-s-bees-holiday-ad-backlash.html
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13414704, Another one I like - Bounty Lego Commercial Posted by SuiteLady, Wed Nov-25-20 12:30 PM
https://youtu.be/5N66sC4sDAg
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13418787, okay I LOVE this one! Scoop there it is! Posted by SuiteLady, Wed Jan-06-21 08:24 AM
https://youtu.be/vDAg3VkZPg8
cha-co-lat-ta, cha-co-lat-ta, cha-co-lat-ta
lol
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13418798, THIS.IS.EVERYTHING!! LOL... Posted by FLUIDJ, Wed Jan-06-21 09:12 AM
"Get ready....for your blessing....." "Bury me by my Grand-Grand and when you can come follow me"
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13418869, that was dope!! Posted by Damali, Wed Jan-06-21 12:11 PM
"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly
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13418866, Here's me and my son in our Mercari commercial :) Posted by Damali, Wed Jan-06-21 12:10 PM
https://youtu.be/Ide963zRb54
and they've featured him on the mercari.com homepage, as well
d
"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly
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13418898, Dope. Did wardrobe let him keep the STATE sweatshirt though?? Posted by FLUIDJ, Wed Jan-06-21 01:07 PM
"Get ready....for your blessing....." "Bury me by my Grand-Grand and when you can come follow me"
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13420736, nope. they were stingy AF Posted by Damali, Sun Jan-17-21 05:25 PM
"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly
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13420740, Damn that’s cold. Posted by FLUIDJ, Sun Jan-17-21 07:24 PM
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13405079, In the UK too Posted by Vector, Fri Sep-25-20 03:39 PM
A lot.
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13405167, interracial couples? Posted by spitfire, Sat Sep-26-20 05:54 AM
reminded me of this one: https://www.youtube.com/watch?v=Mwn9p_K67Hw
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13405152, Women are the biggest consumers Posted by Musa, Fri Sep-25-20 09:41 PM
Black women got the most "education" (aka debt)
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13405154, You're Just NOW Noticing That, It's Been Going On For A While Now Posted by Dj Joey Joe, Fri Sep-25-20 10:34 PM
I think I've started to see it in ads and commercials since the late 90's, it's always that one black guy or woman, in the past ten years Asians & Latinos have been popping up the same way.
And now with comedic tv shows it's always got to be that one gay guy or couple sometimes it will be a black & white gay couple; it's all about that green, no matter how racist these owners of companies & businesses can be, the one thing they will always want is that green money; inclusion means more money for them.
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13413977, My son and I just shot a commercial for Mercari LOL Posted by Damali, Mon Nov-16-20 05:30 PM
white guilt pays.
d
"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly
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13414007, Hey, hey..hey hey HAY.... Posted by FLUIDJ, Tue Nov-17-20 09:06 AM
https://www.youtube.com/watch?v=F-oLqMwzvBY
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13414728, Burts Bees apologizes for a photo without a Black Dad Posted by legsdiamond, Wed Nov-25-20 02:56 PM
They said he had to work and couldn’t make the photo shoot. Lmao.
It was a bunch of photos promoting families and everyone had a Dad except for the Black family.
That shit was intentional and it’s one of those things that irks me. Where are the Black Dads in these ads? Out smoking crack and incarcerated?
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13414749, Cool. Who do we let know that they can market to us without 808's? Posted by JFrost1117, Wed Nov-25-20 06:34 PM
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13420737, It's like they passed a law some time in the last 18 months Posted by Teknontheou, Sun Jan-17-21 06:12 PM
that every single family has to be interracial. Overnight, just about.
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13420829, its so over the top now Posted by legsdiamond, Tue Jan-19-21 11:58 AM
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13420830, My wife and I were just having that conversation a couple nights ago Posted by Lach, Tue Jan-19-21 12:08 PM
We're watching Hulu and I mean it was like every single family commercial we saw was interracial. I was like what is going on? But I did rather see those commercials than the ones talking about making folk undetectable in HIV tests.
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13420743, I like seeing Snoop still getting checks, I saw State Farm guy... Posted by ThaTruth, Sun Jan-17-21 08:49 PM
in a car ad. I love the “nice PJ’s Denny Hamlin” girl
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13420747, yes Posted by wluv, Sun Jan-17-21 11:09 PM
>in a car ad. I love the “nice PJ’s Denny Hamlin” girl
I love that commercial too
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13422715, This might be the only Aldi commercial I have ever seen with black ppl Posted by SuiteLady, Tue Feb-02-21 07:20 PM
https://youtu.be/MmExlhbQMxI
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13422716, LOL...I never seen that... Posted by Dstl1, Tue Feb-02-21 07:30 PM
we got mad Aldis here, so there damn well should be some black folks in their commercials.
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