2. we do a poor job of presenting the information by not considering the audience

for example, finance people often speak in terms of, for just X amount per month or per day. well, people dont save per month or per day, they save per paycheck

to someone thats not used to saving (forget about investing), $25 to $50 per paycheck sounds a lot better than $50 to $100 per month. they can visualize per paycheck better than per month

im writing a book now that addresses these communication issues