Black Lives Matter is much better branding on the Slogan Clarity Scale but even now folks arguing in bad faith will still ask "Why should Black lives matter more than White lives?" in order to argue it down. I remember discussions online on whether it should be called "Black Lives Matter Too" or something similar post-Ferguson.

I also understand that expecting folks to read into this to know that we aren't throwing everything out the window regarding law enforcement is a risky play.

It could have a better clearer slogan but if the path for willful, meaningful reform isn't there to begin with I'm not sure what we call it matters though.