or paradigm shifting in terms of mobilizing people towards his campaign. he wont really win over more pro-biden voters.

his biggest asset is clearly that his opponent is uniquely polarizing and detested by a large segment of the country. and he just has to keep anti-trump voters.

and any time he draws attention to himself and away from his opponent (which he seems hell bent on doing)...it doesnt work out well.

this is clearly a hold your nose election like you said. and liberals/dems dont have a great history of swallowing the medicine without a spoonful of sugar.