Blooming Onion has spent too much money on Dem candidates to be taken seriously as Repug so the moderate Repugs that are distancing themselves from Trump wouldn't be big enough without a larger swath of Dem voters

He needed to go Dem bc he's been watering that lawn most recently and bc he needs those demos along with those more moderate or just Trump-fatigued supporters to tip the scale

If he gets enough Dem endorsements...he'll gain enough traction to pull big numbers from both parties and likely the "independents" too