The SNL skit of John Kerry is a good example. Dude would make great points during the debate and win but then he was keep fucking talking for 5 minutes and you would forget his point

Then dude gets on stage when Obama was the nominee and spit hot fire... the type of fire that woulda won the election if he used that same delivery.

You have to keep tailoring your message to the voters you have, not the voters you wish America had.

We are a simple nation... lol. Keep that shit simple or keep wondering why the idiots keep winning.