> with Hil'16 it was "BUT
>DA EMAILS" - with trump'20 it needs to be "BUT UKRAINE"

...is that what works to get the Right in lockstep doesn't work on the Left.

There was an NPR article recently about a guy who runs 25 fake news websites that pushes Republican conspiracy theories. He was saying how easy it is to make money by writing an article that "confirms" some outlandish theory, post it in a Trump group on Facebook, and the shit goes viral. The interviewer asked if they ever tried it on the Left and dude was like yeah, we tried but it's not successful because by like comment two, the article is debunked as fake.

So like, yes.... we need to dumb down the message for the masses. But we have to understand that we can't use the same strategy and expect it to work as well.