I can't remember the exact reference

but if you recall, the original internet dustup clip for the show

consisted of LeBron speaking on his experience as a teenager and being exposed to YT culutre...and his initial distrust of YT pee poe

the twitterverse ran with that too...on some, LeBron hates YT pee poe bullshit

so to your point, yeah, alot of this faux outrage is the result of HBO's intentional marketing strategy

...and yes, Kev was at least buzzed...if not drunk.