I've always had a problem with unbottoning the 2nd button (the one after the neck button) because I feel it shows *too* much chest w/most shirts. I always found that there's no happy medium and it's frustrating. Buttoning that 2nd button makes me look like a stiff, unbuttoning makes me look like I'm trying too hard to be cool haha.

Was shopping at a local men's shop recently and they had a shirt with a small, hidden button between the 2nd and 3rd button. They had a name for this button which is escaping me right now but what a fucking brilliant idea. It solves the extra problem I've always had.

Shirt was $120 so I'll never buy it lol but I hope this is an idea that takes off (if it hasn't already ... that was the first I've seen of it).