they always tie it to an (often over-exaggerated or fabricated) effect on jobs, the economy, or our safety as a nation.

when dems attack repub policy they usually do so from a standpoint of morality (which clearly a lot of americans dont give a fuck about...even the 'moral majority').

dems need to pair every argument against a repub policy with an attack based on money and/or security.

lack of climate change prevention/prep is costing us ungodly amounts of money in cleanup/repair and making us a less secure nation (catastrophic flooding just wiped out a good portion of stratcom headquarters and also destroyed 10% of our f-22 fleet just like that *snaps fingers*)

lack of adequate healthcare and disease prevention/prep is making the nation sicker and costing healthy americans even more in insurance.

gun violence costs americans billions in universally higher medical bills, lost wages, higher taxes for law enforcement and incarceration, and plummeting property values.

etc.

its easy to paint the republican party as the epitome of financial waste and government incompetence. theres decades of data to go on.

dems need to do a better job of appealing to peoples narrow self- interests and relaying exactly how all of this shit hurts *them* even when they arent directly involved.