And have become an unlikely pop powerhouse due to their willingness to be promiscuous with their sound (and their team writes great hooks, and former youth pastor-turned downhome hedonism evangelist Tyler Hubbard has a great voice and affect.)

I first became aware of them a few years back when I heard this jam:
https://www.youtube.com/watch?v=p1oL37ycONQ

There is a certain amount of country authenticity-signalling going on where the funkier a beat is, it must be balanced by proportional amounts of slide guitar/banjo etc. Despite the crassness of it, you have to sort of admire the competency and commitment to the strategy.

Whatever you think about their music (along with that of fellow traveler in these waters Luke Bryan), they do a lot of nodding of the hat to ideas like diversity (see "People are Different", or the so-abundant-they-are-cliche-at-this-point lyrical references to musical touchstones that must always include both country and hiphop classics--so the mixtape has to contain "a little Conway and a little T-Pain", on the jukebox one plays "the Travis Tritt right above the Tupac", etc.). A lot of their fans may be Trumpers but you hear a subtle reproach to those politics in a lot of their music.