I mean you can look at the adidas stock price pre and post Yeezy and that pretty much sums up ya questions. Yeah, this is a room of cynical old niggas so of course we don't give a fuck about the latest fashions, but you've got plenty of niggas that have a career strictly based off a Kanye co-sign.

Just because we are used to corny ass Kanye trying to make a woman's LV backpack 'pop' doesn't mean that he's not on a whole other echelon of cool to the rest of the world. People buy tickets to his shows NOT to see that nigga live, but just a chance to buy merch. Kanye even with horrible lyrics about bleached assholes modern Kanye has commoditized cool in a way I don't think any artist has. Like people went to the Pablo tour not to see that nigga perform but for a CHANCE to buy his ugly ass merch.

Kanye's perfect ally because of it. It's why Richard Spencer and Milo got put on so quickly; unlike their middle aged counterparts they have youth on their side.

There's a reason why you got Bill O'Reilly, Jordan Peterson, Alex Jones, etc...all hopping on his dick just like any bottle waitress, ipad beat producer, or aspiring streetwear designer.

The same pipelines/messageboard that helped mold ya Dylan Roof's are in a tissy because 'one of them' is telling the 'truth'. Its a god awful look all around.

While we clock it up as another Kanye-ism in a long line of bullshit, lets not downplay the bigger implications here.