What this show, and FX, is doing is somewhat unprecedented. No commercials is something that’s...well, crazy in today’s day and age. I assume they had a big buy from the studio behind Lakeith’s movie (that ad aired right before the episode and I’m sure so many people watched it).

But beyond that - this show never confirms to 30 or 60 minute blocks which is rad but not done much in linear cable tv. I know Atlanta is a huge hit, but I doubt it’s pulling the ratings to propose a stunt like this. Networks are SO hesitant to do things like this which is part of what makes it so special.

Anyway - FX does cool weird shit but to see it actually hit and resonate is dope. American Crime Story can pull all types of demos - Atlanta is such a weird interesting show that’s working and I envy what FX is doing right now.