13248624, I work for a network. Posted by Ryan M, Fri Apr-06-18 11:36 AM
What this show, and FX, is doing is somewhat unprecedented. No commercials is something that’s...well, crazy in today’s day and age. I assume they had a big buy from the studio behind Lakeith’s movie (that ad aired right before the episode and I’m sure so many people watched it).
But beyond that - this show never confirms to 30 or 60 minute blocks which is rad but not done much in linear cable tv. I know Atlanta is a huge hit, but I doubt it’s pulling the ratings to propose a stunt like this. Networks are SO hesitant to do things like this which is part of what makes it so special.
Anyway - FX does cool weird shit but to see it actually hit and resonate is dope. American Crime Story can pull all types of demos - Atlanta is such a weird interesting show that’s working and I envy what FX is doing right now.
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