and maybe that's why you struggle to understand how 'patriarchy' fits in this discussion. b/c it doesn't.

the word you want is probably 'misogyny'. b/c what's being discussed here is more related to a hatred of women/femininity than it's about supremacy of fathers/men.

http://beta.merriam-webster.com/dictionary/patriarchy

Full Definition of patriarchy

plural pa·tri·ar·chies

1
: social organization marked by the supremacy of the father in the clan or family, the legal dependence of wives and children, and the reckoning of descent and inheritance in the male line; broadly : control by men of a disproportionately large share of power

2
: a society or institution organized according to the principles or practices of patriarchy

http://beta.merriam-webster.com/dictionary/misogyny
Definition of misogyny

: a hatred of women

miso·gy·nic play \ˌmi-sə-ˈji-nik, -ˈgī-\ adjective
mi·sog·y·nist play \mə-ˈsä-jə-nist\ noun or adjective
mi·sog·y·nis·tic play \mə-ˌsä-jə-ˈnis-tik\ adjective