>they are not in the self esteem biz
>no more than any other clothing or beauty product is

Very true, that level is 100% and you are correct that they are nowhere close to the only ones.

>they have to make the consumer feel good in order to sell.
>that's how it works. LB and Dove (who did a similar campaign)
>are just doing it differently to get attention. which is good
>for them. and their ad agency

I agree, and up to this point i see nothing wrong with it. Its much better than using fear of being a loser, which is how a lot of companies sell things.

>again, you're sort of lumping yourself in with the rest of
>these guys unfortunately. like LB is going hard on the self
>esteem and they have to because they sell girls to fat women.
>stop.

No no, thats not it. If this campaign had everything except the shots at VS i see no problems. Promoting imagery that makes fat women feel good about themselves is great. Pretending they are even a smidge different than VS however, is laughable.