they are not in the self esteem biz
no more than any other clothing or beauty product is

they have to make the consumer feel good in order to sell. that's how it works. LB and Dove (who did a similar campaign) are just doing it differently to get attention. which is good for them. and their ad agency

again, you're sort of lumping yourself in with the rest of these guys unfortunately. you're presenting your point to say LB is going hard on the self esteem and they have to because they sell girls to fat women and they need the self esteem more! lol. stop.

no one is fooled by this ad. but the extent to which men in this thread, including yourself are going through to disprove it as if you're doing these women a favor by exposing this plot (lol), considering it's not even marketed to you, is just disturbing