Plus it's by Rihanna, so it'll have the right marketing push and repeated plays to "grow"
on people and have others liking it just to feel part of the "cool" crowd.

Stuff like this is just an exercise in yelling the right catch phrases the right way, imo.
I have no problem with catch phrases being used to push or sell a record. It's been
done for probably a 100 yrs at this point, but...
There's just no redeeming value in the song for me to play it again. Even the melody is wack.
Dem catch phrases tho + dem repeated plays + dem sheep = success
Not even hating on the formula. If it works for you and ppl fall for it, if there is a "problem",
it's with the people who fall for it. More power to you.