Right before coming back to OKP and seeing this post. Brittany Howard talks about this same thing.

http://www.nytimes.com/2015/03/22/magazine/alabama-shakess-soul-stirring-shape-shifting-new-sound.html?hp&action=click&pgtype=Homepage&module=mini-moth®ion=top-stories-below&WT.nav=top-stories-below

I've heard a lot of artists say it's not about the money (usually before blowing up) a million times. But for some reason, I really believe it coming from her (at least for now).