When you produce a good product you get to make your own rules.

“We built the Mac for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research.” -Steve Jobs

You don't necessarily need to assimilate to what the market dictates.

Chipotle only makes quesedillas as part of kids meals. They also don't offer cheese sauces. If you want cheese, take your ass to Qdoba.

There's a soul food spot in my area that specializes in breakfast but doesn't open until 11am. So you essentially get "brunch". They don't need to open when iHop (the next closest breakfast spot) does. The people will wait.

Are there some compromises at times? Sure.

But there again, there's a difference between influence and authority.

The consumers INFLUENCE certain business decisions. They do not DICTATE them.

They do not decide who you hire, your schedule, your employees schedule, uniforms, products, product decisions...nothing

Therefore, they are not the "boss".

"You're only a customer".