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Forum nameGeneral Discussion
Topic subjectWho came up with the concept?
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=12729718&mesg_id=12729820
12729820, Who came up with the concept?
Posted by Marla, Wed Feb-18-15 08:26 AM
McD's has been putting out these Calvin-esque commercials targeting the black community (with a "we don't mind that you're the criminal element" type sentiment) since the 80's. I believe they are deeply rooted in the community but has there ever been a commercial that finds a way to focus on the minority franchised McDs that are in "the community"?

The commercial was colorful, the sentiment was nice, but I don't attribute that level of positivity or community uplift to McDonalds. Largely because they put out these hoodtastic commercials year after year. There is (was) a high percentage of minority employment all the way up to the corporate level. Ronald McDonald House offers scholarships in the community to high school seniors, in addition to the Ronald McDonald houses built to house the families of sick children for free. They sponsor local sports teams. It would be nice to see how they are a part of the community instead of the minorities are shiftless goodhearted criminals, but we love them anyway.