...the money.

This Sony-Marvel deal is happening because Spidey is the only thing keeping Sony Pictures afloat financially and the last two films did not hit their marks in the money department. Add to that the lackluster critical and fan reaction, they see things going down the tubes. So why not partner with the MCU when one of their movies has made more than a quarter of the profits 5 spidey films have.

Given the recent Avengers vs. X-Men storyline in the comics, and the nerdgasm fueled profits that are sure to follow any MCU & Spidey film, why wouldn't Fox want to get in on the action? Especially if you can structure the deal like Sony did and not have to give up the film rights and still maintain control of the X-Men franchise.

If you can lend someone a little flour and you can a get a decent slice of the cake at the end, why not?
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