seems like they're doing all this in order to save a publication that nobody really reads anymore (other than older folks but once they're gone then what?)

I know people have jobs to save and all that but selling the photos in order to save the company doesn't really make much sense to me. Like somebody said above what happens in a few years when they need more $$. Seems like it would make more sense to put their energy into doing something with the archives (which really should be their core business) instead of trying to save the magazine.