12708376, why couldn't they find a digital partner and license these images
Posted by b.Touch, Sat Jan-24-15 03:05 PM
digitally?
If they think the Archive could be the "black Getty", then dammit, they need to become the "black Getty".
Digitize everything in tiers by priority and start selling the images online as stock photos the same way Getty does. Borrow their price structure.
One big part of the problem is that they're looking to cut off their nose to spite their face - JET Digital flopped, and in six months they haven't been able to figure out how to correct the issues with it?
An ideal solution would be to inject more resources into jetmag.com and compete with The Root and The Grio, but they don't seem to be doing that either (have you seen the site?)
Companies selling off their legacy archives or back catalog for the sake of a one-time sale is only a temporary solution to financial woes. What happens in 2016 when there's nothing left to sell but the brand names of "JET" and "EBONY"?
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