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Topic subjectEmpire ratings still climbing in Week 3 (swipe)
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=12706585&mesg_id=12706585
12706585, Empire ratings still climbing in Week 3 (swipe)
Posted by BrooklynWHAT, Thu Jan-22-15 08:10 PM
Fox got one.

http://www.usatoday.com/story/life/tv/2015/01/22/empire-fox-ratings-climb/22168533/

Fox continues to build its Empire.

The hip-hop family soap drew an average of 11.1 million same-day viewers for Wednesday's third episode, up from 10.3 million last week and 9.9 million for its Jan. 7 premiere.

A drama that builds in its second and third weeks is a rare and impressive feat, hinting at long-term success as more viewers discover the show, which stars Terrence Howard and Taraji P. Henson.

One factor in its favor: Competing ABC comedies Modern Family and Black-ish (which also features a mostly black cast) aired repeats Wednesday night. But typically new shows' premieres attract their largest audience, while subsequent episodes decline and then settle at a lower number.

Instead, Empire's audience was up 8% week to week, and its young-adult viewership rose 10%. Sixty percent of the audience for its first two episodes was African-American.