Sp pretty much explained a typical recruitment effort. They tried some recruiting in the 90’s and I’ll be damned if the process wasn’t virtually identical. They even had a small bus waiting at the mall for anyone who wanted to go, with promises of “no commitment required!”.

For the most part, people are drawn in for the same reasons as they are drawn in to Christianity or any other religion. Part of what leads some into the organization is that they prey on common insecurities and issues we all have, and some people are just marks for that sort of thing.

Depressed? Confused? Dissatisfied with your lot in life? It’s not you and your choices. It’s not your circumstances. It’s not a psychological issue or any other illness. In fact, those choices, circumstances, illnesses are due to…. THATANS!!!!!!!!!!!! Not only can Scientology free you from the evil thatans (you’re also a thatan, by the way), scientology can grant you magical powers and allow you to ascend into higher levels of consciousness and universal understanding! You’ll remember all your past lives! If you’re fourteen years old, you might even be selected for the SeaOrg priesthood! You can become a “pre-clear”, creating your own universes! You can walk on other planets! You’re basically en route to becoming a god with super awesome abilities.

Others are romanced by the perception cultivated by high-profile celebrity members while claiming those successes as coming on the back of Scientology.

Once you’re firmly in, however, they look for hooks they can use to keep you in, including any family or friends who are in the organization, to say nothing of keeping a record of your “crime” confessions.