The OP is asking how come individuals within the Af-Am community cannot translate their 15 seconds of social media notoriety into fame in order to raise awareness to issues in our community while earning income.

Essentially, Trayvon's dad should earn an ad for insert product and use his fame to bring awareness to issues in his community.

The obvious flaw in this logic is simple: we hate on each other to a large extent. God forbid the individual get on this platform and become Jason Whitlock/Don Lemon. BT will find the individual's entire history and expose them out of spite.