Stephen A went on there pretty early so I don't think it will blow back on him but I think brands (people and companies) of Stephen A's stature and bigger will think twice about being directly affiliated with the show now.

But ultimately it really depends on Cam's goal. If he's trying to make as much as possible, as soon as possible, he's gotta play that corporate game.

If he still wants to grow the idea but keep control of it, then he can do it more slowly... take his time to define the show as a brand and then see if there are ways to expand into similar fields. Dave Portnoy is probably as "irreverent" as Cam and BarStool makes ALOT of money (funny thing is that he did eventually sellout and the sports betting company eventually said, no thanks, we going ESPN lol)

OR if he just wants to big enough to get some interesting people on the show while kicking it with Mase, he can just do what he's been doing.