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Forum nameGeneral Discussion
Topic subjectTwitter users only down 15% overall (18% in the U.S)
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=13471860&mesg_id=13493527
13493527, Twitter users only down 15% overall (18% in the U.S)
Posted by handle, Fri Oct-27-23 09:51 AM
Looks like he may be able to turn it around in a few years - if got much more toxic and most people didn't seem to care. Pretty much lines up with the result of the poll in this post too.

Can someone please blame a Democrat???

https://variety.com/2023/digital/news/musk-twitter-x-acquisition-one-year-user-revenue-decline-1235770297/

So how’s it going at X today? Not great, according to several indicators.

Millions of users, including several celebrities, have quit in the wake of Musk’s takeover and dramatic refashioning of Twitter. In September 2023, monthly active users for X/Twitter had dropped 15% worldwide (and 18% in the U.S.) year-over-year, according to web analytics provider SimilarWeb. Other third-party measures indicate a roughly similar decline; mobile daily active users dropped 16% on an annual basis in September 2023, to 183 million, according to Sensor Tower. Musk last month claimed that X has 550 million monthly active users, who share up to 200 million posts daily, but it’s unclear how that might compare to past measures. (As a public company, Twitter reported a metric it dubbed “monetizable daily active users”; Musk has repeatedly disparaged Twitter’s former methodology for reporting users and estimating spam/bot accounts.)

Advertising has shrunk even further. U.S. ad spending on X/Twitter by major ad agencies from September 2022-August 2023 dropped 54%, according to ad-analytics firm Guideline (via WSJ). Despite Musk’s promise to marketers that he would not turn Twitter into a “free-for-all hellscape,” advertisers have been wary of Musk’s mercurial decisions, including his move to reinstate thousands of formerly banned accounts (including Donald Trump’s), not to mention his own bizarre posts that at times have traded in conspiracy theories.