I'm absolutely not a fan Deray McKesson, but this is from 2016:
Question-Why is it so powerful when artists like Kendrick and Beyoncé speak out about these issues in their music?
Answer-We aren’t born woke. Something wakes us up. For some people, that’s a video of police violence, or their proximity to a friend, or a protest. For some people it’s art. There are many ways that people begin to understand the world better and deeper, and music is one of those ways...