I mean look at the Finesse video. He's purposely telling us that this is taken from another era and unoriginal. I know alotta people here loved it purely due to nostalgia, but that doesn't mean it was creative. I actually thought the whole thing was a cheap gimmick. We know he's a pop artist doing this for hits. Finesse wasn't the best song, but throw in some nostalgia for old folks and you have built-in support. I don't think all his music is garbage, but the old school feel + marketing is a very important part of getting a bigger audience for him. It's not like he's making older people like and respect newer styles of music like true geniuses have done in the past. I definitely don't think he's trash as a singer or writer, but the critique of his approach as a cheap gimmick is very valid at this point.