The hot Krispy Kreme shit has that melt factor for sure but all things being equal I think Entenmann's are the richest and most satisfying. Dunkin Donuts are really shitty, they just feel like a piece of fried fluff and all you taste in any flavor is the sugar. KK is a little better but still too much sweet and not enough richness. The glazed and chocolate Entenmann's are both good to me, though I very seldom eat them. The powdered ones are kinda bammer though.