I can imagine the note was: "Will people know who this Oswald Cobblepot guy is? We better make sure someone calls him the Penguin or else why would anyone care about him."

And that might be the biggest hurdle for the show. A lot of people are going to have their eye on this and I'm sure they'll all give notes on it. Hopefully they took care of most of those on the nose intros in the pilot and can move on.