Every artist who does this for a living needs a way to get REACH. More reach means more sales. Getting on a track with Gucci doesn't mean he's leaving his fan base behind, he's showing his versatility. There are a lot of listeners who are on the cusp. They like conscious, they like "ignorant"... they span the continuum. They are like the middle class. <-- the biggest class. If he can pluck a few members of this segment, he eats more.

Its smart...and I don't think its selling out.