As artists once associated with a specific sound which was labeled conscious continue to move away from that sound and/or label, does that sound and/or label just die with no artists showing the ability to fill the void they have left, i.e. little brother and lupe as referenced to in the article.

Is it clear for ya, can you see me

If Kweli really didn't want to be labeled conscious or marketed to that segment of music consumers why would he name his debut album Blackstarr, the Marcus Garvey oceanliner intended to return slaves to africa, riddle me that batman