I run a marketing/ad firm with few partners, and believe me, simplicity is key. Not all that shit you described. That concept is for people who have that much time on their hands to go and dissect it. You know what sells? Whatever 18-yr old buy. If they want to buy it, that will keep the business interest. Nobody is marketing Kweli as a conscious rapper but the media. If someone did, they stopped somewhere in 2005-ish. You keep living your dream though, but to me it seems very pathetic and immature to EXPECT Kweli to make "more mature music" or basically what YOU yourself want to hear and under the same breath to have the arrogance to talk about artistic integrity. You know what integrity means? Do shit you want to do. Fans will like it or hate it. But don't bitch about something only because you dont like it. Its not that deep, life goes on.