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Forum nameOkayplayer News Discussion
Topic subjectRE: An Open Letter To Erykah Badu
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=3&topic_id=179953&mesg_id=180101
180101, RE: An Open Letter To Erykah Badu
Posted by BaduWorld, Tue Oct-28-08 06:19 PM
Peace,

As promised, here is an update:

After addressing this issue today, we learned that there has been a communication breakdown as to who was responsible for purchasing and providing FanCorps Members incentives and rewards.
(This is not a free service and someone has to pay to manufacture these items.)

We have acknowledged and solved the flow of communication moving forward. We have taken steps to 1) offer exclusive items immediately from Erykah’s personal merchandise inventory and 2) requested a budget to manufacture new items that will be added through 2009.

When BaduWorld first learned that the FanCorps General Store needed items around the release of New Amerykah, we acted fast to accommodate. Erykah signed dozens of collectable silk screen posters valued at $200+, as well as CD’s and Vinyl for the street teamers. Erykah used products that she had to personally pay for to make sure something was online – acknowledging that the general store had nothing available. At that time, BaduWorld & FanCorps were under the assumption more promo items were on the way, unfortunately this wasn’t the case. And all the products were snapped up pretty much immediately by only a select few.

Moving forward, we will have several items posted in the ‘general store’ within a day or so. Once they are added, we will send out an alert to all FanCorps members and will post a message on this Okayplayer discussion board. Hundreds of Fan Corps members will have the option to trade in points for some very cool and very exclusive Badu merch.

Over the next several months BaduWorld will add several new products as incentives to help promote the upcoming release of ‘New Amerykah, Part II, Return of the Ankh’. Along with that, we will add more personalized autographed items for the top earners as they become available to us.

We will have another update in the next few days announcing the addition of the first set of items.

Thank you for your understanding,

BaduWorld, Inc.