and the more uncomfortable you get, be it music or lyrics...explore that if you can.
be aware of melodies which move you, grooves you feel...don't be wild for the sake of being wild...HAVE A PURPOSE
Think of every song as a dream or a movie with it's own feel, theme, story, decoration, color...even if it is just a loop or some complex original composition...people relate to music they can imagine a picture with, like reading a book...it makes them want to listen more than once because you created a world which is appealing.