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Forum namePass The Popcorn Archives
Topic subjectfurthermore, he's bullshitting about the marketing costs
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=23&topic_id=94403&mesg_id=94550
94550, furthermore, he's bullshitting about the marketing costs
Posted by magilla vanilla, Tue Apr-19-11 04:15 PM
because that $5 million CANNOT include the hall rental and insurance fees for all of his roadshow stops, PLUS shipping of the film, PLUS two seats on Southwest for his Lunchbox ass.

All that overhead? Guess what, Kev- That's the cost of MARKETING your film, since you're doing this pre-release roadshow leading into a traditional film release.