Because I don't think anyone loves Iron Man more in Hollywood than Jon Favreau (except Kevin Smith maybe).

And Marvel's really firing on all cylinders now after a couple of disappointing years (in general). They're showing how you properly introduce a franchise with multiple leading characters.

I'm pretty sure that the decision to go back to the Hulk had everything to do with a possible Avengers movie. Too bad DC can't really do the same thing with their movies. I'm predicting that Thor will be a decent hit around Fantastic 4 levels and Captain America will be a serious hit that'll rival Iron Man's numbers. And the Avengers movie will wreck whatever DC comes out (even if it's Batman)

I'm still hoping that Marvel will roll the dice on some of its smaller properties and try to reboot Daredevil.
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